|
CEO Accelerator Executive Education Series
(specially designed for companies in business three or more years)
Marketing MIX:
Dynamics of an Elastic Marketing Model
Understanding what mix of products and services to offer is critial in learning how to optimize your revenues. Exercising your thought processes to consider new perspectives can give your marketing model the flexibility it needs to be responsive and resilient. In this seminar, presented by Drexel University professor Dr. Michael Edmondson, you will learn the process and dynamics of creating an elastic marketing model. A few of the issues addressed include:
- best niche - most lucrative mix - value propositions - turf battles - pricing analyses
- cost-effective promotions - versatile distribution pathways
Not having considered alternative approaches to these issues is working in a vacuum where opinion is king, and risk plays Russian roulette with reward.
Attend this workshop and learn how to create a robust elastic marketing model which will help take the guesswork out of building marketing solutions.
Accelerator Topic Series Bonus:
Framing a High-Powered Sales Model
Figuring out how to optimize your company’s sales outcomes means much more than just hiring great sales people, developing a lucrative leads pipeline and pinpointing your target market. It also requires formulating a multi-dimensional model which takes into account all aspects of the marketing mix, consumer behavior and change.
Attend this seminar and learn how to take a 360-view of your company�s sales environment.
Discover how to:
- Align your products and services with complementary distribution methods
- Cross-pollinate your value propositions with other components of your model
- Develop strategic interactions between and among offerings
- Create cooperative partnership opportunities.
Team taught by Dennis Chapman and Larry Davis of The Chapman Group, best practices learned will teach you how to frame a high-powered sales model and give your organization the bench strength it needs to compete in today�s ever-changing economy.
|
