CEO Accelerator Executive Education Series
(specially designed for companies in business three or more years)
Designing an Effective
Business Development Plan
Create a climate for generating business that is resilient from the ups and downs of the sales cycle. Attend this seminar and learn how to augment your sales function with an effective strategic business development plan.
Understand the value of the business development (BD) process and learn why all of your staff has to be involved.
Based on a series of custom-designed relationship management activities, you will participate in the planning and preparation of an industry-specific BD strategy and consider the overall impact this change will have on a business.
Learning Aims & Objectives
- Why business development is important; How it is different from sales"
- The mechanics involved in BD plan design and implementation
- Resources and readiness activities needed to implement the program
- How to change your business culture to adopt the new BD strategy
- Building organizational relationships, databases, communications activities
- Impact of the change in how you do business
Accelerator Topic Series Bonus
Sizing up Your Market
with Research and Analytics
Do the words "market research" make you cringe? Or snore? Or throw up your hands? Many businesses often view research as confusing, boring or unnecessary - or as a luxury they can't afford. But great market research can drive product/service innovation, strategic focus, and competitive advantage by illuminating what your customers and prospective customers think, feel believe, and want.
Join research consultant Julie Medalis of Medalis Consulting, in an interactive seminar to learn about:
- The reasons to do- and not do - research
- The common pitfalls that create poor outcomes
- The major topical categories and methods available today
- Engaging and surprising ways to uncover consumers' attitudes
- Tips on how to develop solid, actionable insights with limited budgets
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